IKEA · Product Development · Platform
Validating new project ideas, faster
A validation tool that helps IKEA get quicker feedback on new ideas from potential customers.
The problem
Testing new ideas with customers was slow, and insights from earlier tests were hard to find again.
How it works
- 01
Collect feedback
Surveys and interviews with potential customers are run from one tool.
- 02
Build the insight database
Every insight is stored, past and present, so the team can search what they already know.
- 03
Decide
Teams use the feedback to decide which ideas to move forward.
What changed
- Quicker customer feedback on new ideas
- One database of past and current insights