IKEA · Product Development · Platform
Validating new project ideas, faster
A validation tool that helps IKEA get quicker feedback on new ideas from potential customers.
- Client
- IKEA
- Department
- Product Development
- Type
- Platform
The problem
Testing new ideas with customers was slow, and insights from earlier tests were hard to find again.
How it works
- 01
Collect feedback
Surveys and interviews with potential customers are run from one tool.
- 02
Build the insight database
Every insight is stored, past and present, so the team can search what they already know.
- 03
Decide
Teams use the feedback to decide which ideas to move forward.
What changed
- Quicker customer feedback on new ideas
- One database of past and current insights
Next step
Take the discussion to the next level.
Book a free 30-minute Opportunity Map and we'll look at where this could work in your business.
Book your free Opportunity Map →
30 minutes · Free · No obligation