Customer Case: Waoo
Customer Case: Waoo
Industry: TeleCommunication
Role: Head of Business Development & Innovation Projects
Project Focus: Product Testing, Customer Insights, Business Case,
At Waoo, the Head of Business Development & Innovation was faced with the challenge of finding a way to bring innovative ideas to life. Despite investing in new ideas, Waoo was unable to get anything through their investment criteria due to too many gut feeling opinions in the leadership and a long innovation cycle of +9 months from initial idea to investment board decision.
To overcome this, Waoo decided to partner with PipeGrade, a company specializing in helping businesses validate and bring innovative ideas to market. With PipeGrade's help, Waoo was able to test their ideas in just 7 days and gather clear results and data points on which ideas to further investigate.
The testing process consisted of 14 days, with 7 days dedicated to building the concept, including a landing page, Ideal Customer Profile (ICP), and marketing materials. The remaining 7 days were dedicated to testing the idea in the market.
As a result of this partnership, Waoo and PipeGrade developed an innovation program where they tested 2-3 ideas per quarter. This program resulted in two concepts being rolled out into operation over the past 12 months – one radical and one incremental on top of the existing business.
PipeGrade has become a key player in Waoo's innovation process, providing real customer feedback in the early stages of all innovation projects. This has helped Waoo validate ideas quickly and make informed decisions about which ideas to invest in and bring to market.
Quote
"Partnering with PipeGrade has been a game-changer for Waoo. Their expertise in idea validation has allowed us to bring innovative ideas to life in a fraction of the time it used to take. With their help, we were able to test ideas in just 7 days and gather clear results and data points on which ideas to further investigate. This has resulted in a savings of 3x on our innovation budget and a 6x increase in throughput compared to previous years. Their data-driven approach has also helped us make informed decisions about which ideas to invest in, ultimately leading to the successful roll-out of two new concepts in the last 12 months. We couldn't be happier with the results and can't imagine going back to our old way of innovation." - Kasper, Head of Business Development & Innovation, Waoo.
